r&d

Design Philosophy: REINVENTING DENIM

The beauty of denim is that it’s chic, comfortable, and never goes out of fashion. At Rajby, we draw upon our heritage to continually reinvent denim for generations after generations. We believe that Denim is an art, and with apt Research & Development, we continue to introduce new trends and excel in this art.

Rajby’s product development team comprises of local and foreign design consultants, who develop new collections based on latest fashion trends. We collaborate with different brands who tell our story for us. Our designers value this relationship and develop designs keeping in mind each buyer’s brand philosophy.

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